When I say PPC, you may immediately think of Pay Per Click but in this context, it is basically Pay Per Call. This is a type of performance marketing that enables marketers to produce quality calls on behalf of the advertisers. Whether you believe it or not, it is almost similar to how performance networks do in tracking conversions and calls as well but only here, pay per calls are designed to track calls.
The primary goal for the pay per call marketing campaign is to drive calls from the prospect clients to directly connect over the phone whether with yourself or through agents. Basically, these are considered as hot leads due to the reason that potential customers are taking action by means of contacting the number and ask for further info. Of course, depending on conversion point on the pay per call marketing, only if the affiliate successfully sent the call is when they will be paid. Many people actually prefer pay per call when it comes to increasing conversion rates believe it or not.
As for someone who likes to call a certain number, they are more likely to make a purchase or avail the service being offered by the advertiser. Well, this is true particularly with quality of live calls compared to web forms. If ever a visitor has requested more info through a webform and in turn becomes a lead, then it does not indicate that they’ll be immediately contacted. The interest level of the visitor towards the service or product of the advertiser may even drop quickly unless they are contacted in perfect timing.
The fact that there are lots of markets that are unsaturated or has less competition which is a big advantage for running pay per call marketing. As you opt to run pay per call campaigns, the affiliates will be able to run as well their offers on the traffic sources that’ll otherwise cause them troubles.
As a matter of fact, there is now a great push for the different ads on multiple sources. Well, let’s face the fact that days are gone of only seeing banner or text based advertisements. In today’s time, we are also noticing action specific ads and pay per call is among that both Facebook and Google are pushing for. Mainly because of the nature that the pay per call marketing has, the verticals that are performing well are also the ones that are time sensitive. As a matter of fact, it will be preferable if you are going to stick with the local pay per call marketing which includes auto such as truck, locksmith, home services like emergency and handyman, health similar to dentists and personal trainer and also, legal from lawyer and bail bonds.