What You Can Do With Your Security Logo to Entice More Clients
People from the Edelman Trust Barometer have recently discovered that over the past years, there is one common thing that business companies is having troubles establishing, and that is trust. Though not a lot of companies care that much about this statistics, there are those that are struggling to obtain the trust of their clients, and they are the security companies. When this is applicable on your part, you should not be quick to fret. With this in mind, it is crucial that you exude trustworthiness to both your current clients and potential clients alike, and one example would be improving your logo design. This article can let you in on some tips that will leave you having a logo design that looks trustworthy enough to your clients and prospects.
The first thing that you have to consider is your font.
How clients will see your company will have to do about how your company logo looks like. If you think that your company logo is too boring, then the first aspect of it that you must consider is the fount that you are using.
If you are the kind of company that banks on the trust of your clients such as a financial company and a security company, then you must take advantage of the more modern fonts for your logo. Modern fonts just look good, most especially that they come with both thin and thick strokes. These fonts in a logo just look prim and proper that they are most definitely suitable for your security company logo.
Additionally, modern fonts are just in between the old fonts and the new fonts. If they are not that new, then you do not give off a feeling that you are lacking in experience; on the other hand, if they are not that old, then you are also implying that you are still in touch with what is recent.
Utilize the most suitable colors
The message that you want your company to come across to your clients will be better implicated with the choice of logo color. Different colors are capable of meaning different things. If you want to emphasize credibility and control, then it is highly recommended that you choose colors such as black, gray, and blue. Blue is the color that you should choose if you want potential clients to get the feeling that they will be protected when they get the services of your security company. A great number of electronic vendors also make use of this color in their logo. For instance, if you take a look at Zions Security, they are not shy with using the color blue in their company, both in their logo as well as the website.