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Different shops embracing a equally blended strategy include Rebecca Minkoff in SoHo and the Polo Ralph Lauren flagship on Fifth Avenue, which have smart touchscreen mirrors in fitting rooms that suggest coordinating items for objects a client is trying on, allow alternate sizes to be summoned from employees and can ship links to products through text message so clients can buy them later, online.
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AYR, a women’s fashion brand that Mr. Dunn helped begin, opened a showroom on the eighth floor of 648 Broadway in NoHo in June, where customers can drop in or e book a champagne-and-snacks strive-on session with pals for $one hundred, which can be utilized as credit score toward purchases.
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